Marketing (Buyer Behaviour) Essay Example | Topics and Well Written Essays - 2000 words

Marketing (Buyer Behaviour) - Essay Examplet lead provide the business executives with sufficient information regarding the strategies utilize by HP and Dell in terms of being able to effectively influence the buying behavior of its target consumers.Founded in 1939 by Bill and Dave (HP, 2008a), Hewlett-Packard (HP) manages to grow as the leading calculator manufacturer in the global markets. Today, HP operates in more than 170 countries all over the world.Dell was founded by Michael Dell in 1984. (Dell, 2008a) Since then, the lodge remain focused on addressing the specific needs of the customers when purchasing a computer system. Dells strategic decision to penetrate the global markets in 1987 (Dell, 2008b) enabled the company to become one of the biggest computer manufacturers today.Specifically in Australian market, HP and Dell were able to capture the biggest market shares with 21% and 15% respectively. (Tung, 2008) (See Appendix I Market Shares of Major Computer Manufacture rs in Australia on varlet 11)Under the Needs and Wants, discussion will focus on determining the buyers behavior on these two major portable computer manufacturers, a clear market segment and the specific needs and wants of the consumers in terms of using the two mark laptops will be identified. Eventually, the different strategies used in motivating consumers to purchase either of these two products as well as the attitudes or consumers preferences with regards to these brands will be discussed. The last part of the report will tackle the impact of consumers social class on how marketers are able to communicate with them including how the marketing communication methods used may have affect the consumers perception on these products.Between September ___ to ___ of year 2008, a total of 100 market research survey questionnaires will be distributed to a total of 100 laptop owners who are living in Australia. (See Appendix II Market Research Survey Questionnaire on page 12)Aside fro m conducting a

Communication technology and Westernization Essay

Communication technology and Westernization - Essay ExampleAlthough the democratic value of the network has been cherished, on the contrary, the cyber culture is breaking the boundaries of honorable parameters in many aspects. Initially, it affects the moral perception of the new generation as they are exposed to uncensored websites. They are likely to be processd by different misanthropic ideologies and racism (Clich & Bonilla, 2004, pp.32-33).Education is another notable area that has been affected by internet. In fact, the positive effectuate of communication technology have undecided new opportunities in the field of education and employment. On the other hand, the technology has been widely used for academic misconduct which will have adverse effects on our education system as a whole. Another argument against the technology is that it has a westernizing effect on other cultures. As stated in Forbes & Mahan, (Eds.) (2005, p.135), since the primary language of the internet i s English, it would transmit the elements of Western values including emphasis on material goods, entertainment, sex and romance.The other side of the argument is that though internet has a cultural and social influence, it does not necessarily eliminate the values of indigenous cultures. As Nakamura L (2007) states, internet has the potential for challenging western influence and moreover, it can turn to be an effective device for non-western users. The author points out the example of New Media Center Sarai New Delhi which has developed software for indigenous non-literates.However, the so called potentiality of the technology needs to be further utilized. Obviously, a cyber society that has deep root in Western culture has emerged globally. People participate in the cyberspace social networks and interact with others who have similar interests and tastes. They express their feelings and ideas (whether right or wrong) without the fear of legal restrictions. The effect is that the more

Reflection on Peacebuilding Simulation Assignment

Reflection on Peacebuilding Simulation - Assignment Examplemicrophone can de-escalade the conflicts between the communities by acknowledging the needs of both parties and their position. The communities have their differences, and knowing what each community expects from the other is a start. The communities need to be brought down and have a talk somewhat the reason for their uncooperativeness. Addressing such issues might be helpful as the real cause of conflict can be noted.Events that might make the escalation be richly blown might include the rising cases of rapes, vandalism and the children of the Westerners being harassed by the Mendozan and Marenese kids (Fischer & Crowe, 2007). This might make the communities seek vengeance against one another, which will in turn cause full escalation to arise.The normal position amid the two parties is that despite the conflicts, and differences they have, the communities living in Blue River do not want to see the preservation of the pl ace deteriorate. That is the reason why they are running their businesses for the Westerners, the shops are open frequently, compared to others that are fighting to keep their businesses alive.The westerners might not be able to immerse the culture of the people who lived in that location initially the Mendozans and Marenese, and this might cause more problems to arise. There is a difference in beliefs, traditions and the ways of lives of the communities in Blue River (Malek, 2012).Mike should make sure that the riots do not happen again, and this can be done by looking at the grievances of the communities. If the grievances of the communities of Blue River are not addressed, there is the possibility of another riot. Engaging with the communities is a way in which relationship between the communities can be built.The communities in Blue River cannot meet grammatical construction to face because of the riot that occurred. Some problems that might arise include murders, continued v andalism and rise in rapes. There should be patrols all over the area, from

Tax Cuts Essay Example | Topics and Well Written Essays - 500 words - 1

Tax Cuts - Essay ExampleUsing the economic terms tackled in class, ways in which tax income cuts could help revive the U.S. providence will be thoroughly explained.The concept of aggregate supply and demand allows us to have a better understanding of macroeconomic condition and the intrusion of implementing government decisions through fiscal policy. Specifically under the supply-side of economics, it is believed that implementing a significant increase in taxes could affect the entire economy by reducing the practical trading practices among the economic participants within a nation. Because of the sudden increase in government tax collection, the local people will be left with particular money to slide by on basic consumer goods. As a result of decreased trading practices between the people and businesses, potential investors are discouraged from put more money. Therefore, reviving the U.S. economy through increased in government tax collection is not possible.In times of ser ious economic crisis, implementing a temporary tax cut through the use of a fiscal policy will empower the people to have more money to spend on basic commodities. This particular economic strategy is effective in terms of increasing the aggregate demand for locally made goods and services. Even though the country is going through a serious economic condition, the fact that people are encouraged to continuously spend their savings to purchase locally made goods and services will somehow improve the overall economic situation.Rather than borrowing large amount of money from international sources, implementing tax cuts is not a bad choice since the government will still be able to collect huge amount of tax collection from the business sectors. Basically, the tax multiplier effects of implementing tax cuts is the key behind enabling a country revive a slow growth economic condition. In the grand run, there is a stronger possibility that the economic condition of a country will gradu ally recover from a poor

Improving Your Writing Skills Essay Example | Topics and Well Written Essays - 750 words

Improving Your Writing Skills - Essay ExampleThis study outlines that there are several issues that should be put into consideration. The source should organize the information using a functional format. A functional format is an arrangement that goes through a sequence as per the material that is creation presented for clarity and easy understanding. This should be followed by writing down of a draft that comprises of all the important crack ups of the information that is to be passed to the reader. The writing of a draft is an important process as it gives the writer the opportunity to exhaust all the information that ought to be included, make changes through by removing or adding part of the document. Thus, only the relevant information gets the chance of being in the draft. It is after this process, that the final document for the reader is prepared. In order to be a acceptable business writer, good business writing skills are essential. Through this, professionalism is obse rved from either side. In this regard, a business document needs to be pitiable and precise. This is because most people who require this information do not incur much time to go through long documents in search of the ideas that have been put down by the writers.

The Business Environment Essay Example | Topics and Well Written Essays - 1000 words

The telephone line line Environment - Essay ExampleThese receipts seeking activities be performed by the enterprises that provide goods and services to the race of the country and which are necessary for the economic system of the country. Some of the enterprises produce tangible goods like automobiles, computers, etc., while others provide services like banking, insurance, etc. (Pride et al 2011). Business activity is very important for the economic study of the country, as it not only creates the job opportunities for the people of the nation, but also improves the standard of living. Business determines the needs and demands of the people and fulfills them by providing various goods and services. Business also acts as a major source of foreign exchange for the country (Dunning & Lundan, 2008). For example, many enterprises snitch their products across the national borders. They also organized various international events which not only bring the foreign currency in the nat ion, but also head up to the development of infrastructure which further facilitates the growth of the countrys economy. There are different factors according to which the enterprises operative in a country shtup be categorized. One of the criteria of dividing the enterprises is the objective of the organization. On the basis of the objectives, enterprises can be divided into two categories for-profit organization and non-profit organization (Kerlin, 2009). The term profit represents the rewards that a business person seeks to get against the risk which is involved in the combining the people, technology and information to fulfill the demand and needs of the people of the country (Thuronyi, 1998). The enterprises with the objective of earning profit are called as for-profit organizations. Such organizations mainly jockstrap the country to grow financially and provide the source of income to its citizens. Apart from the acting as income source, these organizations also help the s ociety by launching different social programs which are known as corporate social responsibility. They pay heavy taxes to the government which improves the infrastructure of the nation. Consumers are the major beneficiaries of such enterprises. Their major objective is to increase their profit, for which they try to attract as much as possible consumers. Inter rivalry among the different enterprises results in better quality products in the market at acceptable prices (Blackford, 2008). The other category of enterprises is known as the non-profit organizations. These are the enterprises which aim to work for the social development rather than earning profit for the owners (Kurtz & Boone 2008). They need to earn profits for their operations but their main objective to work for the society which is the major difference between them and for-profit organizations. They betroth in both public and private sector. They help in the economic development by improving and fulfilling the social needs of the citizens like education, better sanitation, and working for weaker section of the society (Keough, 2008). Both types of enterprises are different in nature, but both are required for the economic development of the nations. Government policies are the other major factor which defines the economic growth of a country. Fiscal policy and monetary policies are two tools that are

Articulate Thought Essay Example for Free

Articulate Thought EssayArticulate speech mark mess out as singles and in some settings, this faeces be quite a dangerous because people argon often suspicious and frightened of articulateness. (Humanities). Articulateness describes a persons ability to express an idea coherently. A well articulated idea, concept or opinion, does non use proof based on a fallacy to back up its view. When people speak or write articulately, they argon able to convey a message to others in a flair that cannot be distorted.It can even be said, articulateness builds the human fellowship. (Humanities) Without the ability to under stalling each other there would be no way for a purchase order to function. Each person would not be able to communicate a message from his or her thoughts to another person, thus some(prenominal) sort of teamwork would be impossible. It is the understanding of others ideas told to a person in a way more specific than basic gestures or grunts that allows earthly concern to be more successful in groups than any animal.Properly expressed thoughts are the best way to communicate in any form of ordering, because failing to articulate properly often leads to misinterpretation. A lack of articulation, and thus a lack of complete understanding, leads to people being misinformed. Sometimes people in power use the ability to misinform others to their advantage. By deliberately explaining campaigns vaguely so that the planetary public does not fully understand, people in power, or people who wish to be in power, can skew facts in their favour.We are taught to read and write so that we can obey the traffic signs and to cipher so that we can make out our income measure (Humanities), but people are deliberately expected to maintain only a level of intelligence sufficient to allow them to participate in society at a minimal level. flock are kept in a docile state so that they lead not question in general consumeed ideas proposed by the government . People are only provided with education to a level insufficient to challenge the inarticulate ideas of those considered superiors.The general public is expected to automatically respect the opinions of superiors, and the people considered more powerful in society are thus able to fool the unintelligent general public. If campaigns proposed by governments were explained articulately, the people would be able to understand the true intent and make fully informed decisions. Privileged to all of the information, the general public would be able to spot any deceptions and each campaign would be subjected to scrutiny. Inarticulateness is nearly as powerful a tool as true articulateness, in some respects.By extending the human force of knowledge further than allowed in fundamental schooling, it is possible to overcome the system that attempts to keep society unintelligent. People are able to absorb and think closely ideas of others that they induct not physically met or spoken to thr ough reading well-written literature. The more people read and are able to understand literature, the more they will develop their own articulate ideas. As we challenge ourselves to read more and more difficult literature, we become able to extend ourselves further (Literature).Literature allows people to leap over the boundaries that usually separate us from other selves and worlds (Literature) and increase each persons base of knowledge substantially. It is only with prior knowledge of a subject that humans are able to intelligently articulate their ideas. However, society is not quick to embrace the powers that articulate thought blow overs individuals. People do not wish to pick up books unless they are necessary for their immediate success in a submissive society. A society like ours doesnt have much interest in literacy (Humanities).Governments work to keep society in a level of cautious unintelligence, and are hesitant to embrace articulate ideas because they are truly power ful things. Powerful and well articulated ideas often lead to change, and change is something most people are apprehensive of. People with individual thoughts are marked out and scorned by the masses, and in legion(predicate) less democratic countries than Canada radical thinkers are silenced by means of intimidation or imprisonment. Understanding and articulateness lead to governments destruction (Humanities).The government, as we know it, the system that works in a way which is not always beneficial to the general public because society remains afraid to challenge, could not exist. A well-articulated idea that goes against the government can cause upheaval in society. If people were to act on those ideas and rebel against laws put in place by the government, any sort of order would be in a state of constant flux, moving from one extreme to another. Without radicals, there would be no forward movement in humanity.Radicals such as Aristotle, who believed that there was a proper wa y to think and that many of the things society automatically accepts as truths are nothing more than fallacy, were scorned during their lifetimes. Many scholars ideas were immediately dismissed because people were frightened of their ability to articulate ideas that were radically different from those commonly held. In society there is a nature ingrained into each person, a feeling that one singled from the group will be defenseless and vulnerable. This instinct may be a result of evolution, something that humans needed in order to survive.Now it could be said the need that humans feel to conform to a group because it is presumed safer, is holding society back. Radical thinkers move humanity forward. The need for acceptance, and the desire to fit in rather than stand out in a community is something common to each person. Young adolescents today often betray a curious sense of shame close to speaking articulately (Humanities). There is an almost paralyzing fear shared by many people , most noticeably in school children but in adults as well, of not only public speaking but also even raising their hands in a classroom setting.A child asked to give a speech to a classroom of peers about a topic, to share ideas and opinions unique to that child, will often become frightened that his or her opinions will not be shared by the rest of the class. The need for acceptance is often greater than the need to articulate and stand out. People in many cases would rather believe and agree with an idea that they have valid reason to believe to be false in order to be part of a community than voice their own opinion and be rejected. Fallacies are a barrier created by the structure of society in order to discourage articulate thought.People are often afraid of articulateness because it conveys well-formed and direct ideas, something uncommon in society. Humans are naturally afraid of something that is unfamiliar to them. An intelligent individual who thinks differently from the m asses, even if his or her idea is perfectly valid and conveyed in such a way that makes their reasoning clear, are often ridiculed because society tends to accept fallacies as proof of validity. An example of a commonly believed fallacy is Circulous probando, or thinking in circles (Think).This term created by Aristotle, often entails joining an intellectual herd charging round and round (Think). The drive that humans have, the instinct to stay equal with the group both in a physical sense and an intellectual respect, leads society to want to believe in fallacies. The notion that if everybody thinks such and such it must be so for the simple reason that everybody thinks it is so (Think). is safe. If everyone in the group believes a fallacy, those people are all on the same level intellectually, and there is safety in numbers.No one in the group will be singled out. The more people believe in something, be it fallacy or truth, the more likely it is that other people will believe the same evidently because it is commonly accepted. This way of thinking can be detrimental to a group of people, because if the group believes in commonly held fallacies over intelligent articulate thought. The surest way to destroy freedom is to destroy the capacity to articulate freely. (Humanities) Without articulate freedom, human society will never progress or evolve.